When you write and publish a blog post with the top content writing agency in the US, you create opportunities to dive into your favorite topics, highlight your expertise, and build a healthy community of readers. Blogging quite similar to driving; all you need to do is study highway codes before getting behind the wheel.
There are numerous content writing tutorials that can teach you how to write a blog post. But if you have bigger dreams, you will need something better than those run-of-the-mill tutorials. That’s when this guide can be handy.
7 Steps to Write a Blog Post, Explained by a Marketing Agency in the USA
Whether you want to make blogging a part of your business strategy or start writing blogs for the top content writing agency in the US, follow these steps to kick-start your blog writing journey.
Step 1: Pick the Right Topic
Before you start writing anything, choose a topic/title for your blog post. It can be pretty general. For instance, if you work at a marketing agency in the USA, your post might be about the importance of digital marketing, such as why it’s necessary to have a digital marketing strategy for businesses. Other interesting topics/titles may include:
- The 10 best CRMs for nurturing your prospects
- Why it’s a great idea to launch an online store?
- The ultimate list of novel writing tips and tricks
- What are the pitfalls of marketing (And ways to fix them)
Step 2: Target Topic-oriented Keywords
To pick keywords, you can either carry out keyword research or rely on traditional brainstorming sessions. According to the top content writing agency in the US, it’s better to take the first approach because it allows you to see how many people are looking for that keyword or topic. Don’t be afraid of the term “keyword research.” It’s really easy to do.
Just identify the general topic of your blog and put it into a keyword research tool, such as Ahrefs or Moz. Once you run this topic/term through the tool, you will see a list of related keywords. Scan the list and pick the right keywords, may be the ones with a lower search volume.
Step 3: Create a Proper Outline
Lengthier blog posts and content writing tutorials often tend to have an overwhelming amount of information. So, it becomes necessary to organize the information in a proper way, so that you and your readers won’t get intimidated by the amount of content.
Outline your post before you start writing with the top content writing agency in the US. Know the important points you want to cover. You can use descriptive headlines to break up a lot of content into a few sections. Separate the main sections into subsections that are more in-depth, making the content easier to scan and read.
Step 4: Write an Attention-grabbing Introduction
Now that you have an interesting topic and a proper outline in place, it’s time to start writing. You can take idea from web content writing courses. Remember, today’s readers are fickle. They usually take a quick glance and then vanish from your online sanctuary within seconds.
The idea is to grab their attention as quickly as possible. This is why crafting a captivating introduction plays a huge role in their browsing commitment. Here are some ideas for the introduction:
- Tell a story
- Include jokes
- Be empathetic
- Focus on a problem
- Use interesting facts
Step 5: Shape Each Section of Your Outline
The next step is to use your outline as a guide and expand on all points, such as the body and subsections of your blog post. Include what you already know, and conduct research to gather more information if necessary. Make sure you use compelling data in your post. And if you find it difficult to string sentences together, you can different tools like Power Thesaurus, ZenPen, Cliché Finder, and Grammarly. Also, it’s a great idea to seek help from the top content writing agency in the US.
Step 6: Close with a Motivational Outro
You are almost at the finish line! It’s time to close your blog post with an inspiring outro. This is the part of the blog from where your readers rally behind you. So, make them believe that they can achieve their goal with the help of your blog post. When writing a conclusion, fit into the shoes of your readers. The more you understand their point-of-view, the more you can motivate them to take desired actions in the end.
Step 7: Publish and Promote Your Blog
Completed your blog post? Well, it’s not the end. As a new blogger or the top content writing agency in the US, you need to promote your blog. You may want to earn money from your blog, but do not have a huge social media following yet. Thankfully, you don’t need one because you can create a promotion strategy on your own. This strategy will help you share your content on different digital marketing channels.
The Bottom Line
So, are you ready to blog now? Blogging would help you build brand awareness, attract leads, become an expert in your industry, and boost conversions. Just follow these steps to begin writing and publishing your blog today. For more help, get in touch with the top content writing agency in the US.