The fundamental aspects of Digital Marketing should be the starting point for planning any strategy. Without these aspects, it is difficult to have satisfactory results, which can lead to stagnation or even a drop in indicators. Check out the main aspects of digital marketing:
1. SEO (Search Engine Optimization)
One of the bases for the success of digital marketing is the optimization of your online business – website, online store, news portal, etc. – for search engine (SEO) engines, which refers to a series of strategies designed to increase your ranking in the ranking of results on the first page of Google, Youtube, for example.
Attach to that: an impressive 75% of people don’t look beyond the first page of search results.
You may have the best designed website in the world, but if it doesn’t rank on the first page, most people will never find it.
When your site is ranked at the top of the search engine results pages (SERPs), more qualified customers – or leads as they like to call – will find you and contact you when searching for products or services related to your business.
In other words, higher search rankings translate into more leads, leads and revenue for your business.
You can use several SEO strategies for your company, including:
- Create quality content that matches users’ search intentions;
- Clean the dirty code, optimize the images on your website and increase the page speed;
- Optimize the design and navigation of your website to improve the user experience (UX);
- Obtain backlinks from trusted, authoritative sites;
- among other dozens of factors that can help with the positioning of your website
2. PPC (Pay-per-Click) Advertising
Pay per click (PPC) advertising is an excellent strategy to maintain a presence in search results while you establish organic rankings with SEO.
If you want to boost your rankings quickly, PPC can start directing qualified leads to your website the minute your ads are published – and it is an affordable option for companies in most industries.
Note: One of the best parts of PPC advertising is that you only pay when people click on your ads.
This means that you will avoid losing money by trying to reach people who are not interested in your products or services.
In addition, PPC offers advanced targeting options that allow you to reach your target audience.
With PPC, you can target people based on demographics, location, and even the type of device they use.
>> Read Also: SEO vs PPC: Should I invest in SEO and PPC?
These targeting options, along with PPC’s friendly budget, make PPC a valuable component of successful digital marketing.
3. Web design
Considering that the digital marketing tools you use result in traffic to your website, so I understand that you want your website to make a great impression on potential customers who are visiting your online business.
Almost 95% of a person’s first impression is related to web design, so it is a crucial factor in your online marketing plan.
If your site appears to be out of the 90s or takes forever to load, visitors are likely to give up on you and leave your page quickly.
To keep people interested and engaged on your site, you need to implement a custom design that reflects your brand and makes it easier for people to find the information they need.
In addition to ensuring that your site loads quickly, you also need to streamline navigation to improve the user experience and make it easier for them to contact you.
Make sure your site is responsive to mobile devices and looks good as well as performs well – no matter what device someone uses to access it.
4. Content marketing
To boost your search ranking and help potential customers learn more about your business, you need to incorporate content into your digital marketing strategy.
If you want to earn more leads and revenue, content marketing is a great strategy, considering that it generates 3x more leads than traditional marketing.
Quality content is a key component of content marketing.
Quality content allows you to target keywords related to your business and answer user questions, which in turn helps you to get higher rankings.
5. Social media marketing
Billions of people are using social media around the world, making them a valuable component of digital marketing.
Social media allows you to connect with current and potential customers – and build relationships with them.
If they have questions about your products and services, they can connect and ask questions directly on social media.
In addition, social media allows you to discover the main trends and perceptions of consumers’ thoughts and opinions in relation to your brand, sector, products, services and even competitors.
>> Read Also: Top Social Media Platforms for Your Online Branding
You can use this information to create other digital marketing strategies.
For example, if you get asked a lot of questions or you notice frequent conversations about how a specific product works, you can create content on your website (perhaps, even an instructional video) to address that concern.
6. Email marketing
Another component of successful digital marketing is email marketing can generate very high ROIs when used well.
When people choose to receive your emails, you know that they are interested in the products and services you offer.
Email marketing campaigns allow you to track potential customers and send personalized information about products or services of interest.
Using segmentation, you can customize your emails based on the needs and interests of subscribers and provide content that is all about them.
7. Marketing Analysis
In addition to the main elements of digital marketing listed above, you may want to make marketing analysis an important component of your digital marketing strategy.
To continue earning more leads and revenue, you need to monitor the key metrics associated with your campaigns on an ongoing basis.
Keeping an eye on key performance indicators (KPIs), such as conversion rates and cost per lead, will help you improve your campaigns to reach even more customers.
In other words, monitoring your analytics will keep marketing costs low and profitability high.