Have you ever wondered how strong influence social media can have on your online brand? First of all, we should all be aware of what social media marketing is? And how it is beneficial for our brand management.
Social media branding is defined as managing your company image, identity, and market position, as perceived by the market, across digital networks.
Main characteristics include maintaining consistent brand identity across all the social media platforms & usually combining them. Social media marketing increases brand awareness.
Why Social Media Management is beneficial for your brand?
- It helps in connecting more with the customers.
- Increases awareness about your brand.
- Boosts your business leads & sales.
- Provides support to customers.
It is the largest social networking site in the world and one of the most widely-used platforms for advertising too. Facebook is the first social networking site that comes to our mind when discussing social media, for very obvious reasons.
A Facebook business page is a must for all the businesses whether large or small. In today’s world, consumers have become more aware of the brands & how to analyse them. First of all, any digital customer would check the brand’s reviews, and also its presence on social media like none other than Facebook, which means your page should be regularly updated to be active among the online customers.
With a database of monthly 320 million active users, Twitter is the second most popular social media platform to engage more & more customers in your brand. It is a fast-paced platform & many users seek new information from it. It is very beneficial for those organizations or start-ups, which publish their original content.
Sharing your original content links for blogs or website articles, it is very simple & if done regularly, it sends readers directly to your new content.
LinkedIn, being one of the most professional social media platforms, helps in reaching B2B prospects and potential employees. It is a large network of professionals, which means it is useful for both B2B & B2C companies.
If a business organization keeps updating their LinkedIn profile with new jobs & vacancies, it can help new & potential employees to reach them. And also, posting on LinkedIn regularly can attract new candidates to work in such an environment.
YouTube sometimes may not be considered as a social media platform but it is the largest platform for user-generated content online. Helping those companies & individuals who build their original content, it engages a lot of viewers.
Pinterest is quite beneficial for those companies that run an e-commerce business. One of the most engaging social media platforms, Pinterest allows you to upload individual photos (product or person), with short descriptions & a link to your product page.
For e-commerce business brands, it helps a lot as it has an in-built shopping feature, which makes it easier than ever for companies to promote their products online.
It’s an easy way to drive traffic to your website to your product page and connect with potential customers.
It is one of the most valuable social media platforms to build your brand’s identity. It is built around sharing photos & is very great for visual content. Also, it doesn’t allow links within posts and not a heavy-text platform.
The use of hashtags on Instagram is a way to reach a large number of people, and taking advantage of Instagram stories & IGTV (live video) feature is a great way to expand your social presence. As it is a well-known fact that Instagram & Facebook are connected, Instagram ads can be directly run through Facebook ads.
It is very beneficial for companies mainly focussing on real-time updates & promoting events. It allows users to publish photos or videos that remain published for 24 hours before vanishing, which makes it ideal for businesses that promote a timely event such as a conference or product launch.
One of the main advantages of this social media platform is, it offers users to create custom, branded geotags to promote certain events in certain locations during a certain period.
WhatsApp is a powerful tool that is used by people in over 180 countries. It helps in building a business platform and maintain a proper business profile, to provide customer support, and to share updates with customers about their purchases. Gradually, people have started to communicate with businesses via latter app.
Tumblr is a social networking site for sharing photos, videos, links, audios & many more. It has a database of many young users & usually, its users are very active. It is a valuable tool for reaching users between the ages of 16 and 34.
Launched in 2018, TikTok is a new social media platform that allows its users to create their video clips & share them. Marketers can use this platform for enhancing their brand or product presence through influencers. As per the survey, it has 1.2 billion users worldwide with 500 million monthly active users.
To conclude, I would just say that different social media platforms have different approaches & strategies to make customers woo towards the brand. Whether a product or a brand, they need to pace up with the competitors to manage their online presence. And for all good reasons, social media has proven to be the best technique to improve brand across the large network of people.