With so many modern ways to reach your potential customers these days, email marketing is still one of the most effective marketing strategies for any business or marketing agency in India. For every $1 spent on email marketing, you can generate up to $42, which is a staggering 4,200% ROI. Impressive, isn’t it?
The point is simple: If you are skipping email marketing, you are skipping a big chunk of conversions. So, why don’t you start sending out emails to your prospects and help them better understand your business? Continue reading to learn more.
Email Marketing Explained by a Leading Marketing Agency in India
Just like blogging, email marketing is a medium for promoting your business. It is nothing more or less than sending marketing ideas, thoughts, messages, or digital media marketing services with the help of emails. Whether you want them to try a new product or read something, every email you put across to target audiences is a marketing message. So, make it worth reading on.
That being said, we are going to answer the most burning email marketing questions in this blog post. Let’s get it started!
- How Do I Get More Consumers to Open My Email?
According to a leading marketing agency in India, this can be done by crafting a compelling and catchy subject line. The more attractive it is, the greater the chances of your email being clicked or opened. Below are some more tips…
- Offer value.
- Ask a question.
- Provide relevant calls-to-action.
- Use personalized and clear subject lines.
- Is it a Good Idea to Buy an Email List?
No! You should not buy email lists until or unless you are running out of resources to market your business through emails. Even if you choose to buy email lists, people won’t like to hear from you.
This simply means that when they get an email from you, they will be less likely to open it because they don’t know you or your business. In fact, they may mark you as spam. So, make the right decision when it comes to buying email lists or investing in digital media marketing services.
- How do I Grow My Email Marketing List Organically?
When you don’t want to buy email lists, you should focus on growing them organically. This can be done with the help of a marketing agency in India. Another way to grow your email list organically is by creating an offer/content and asking for people to give you their email addresses to access that piece of content. For instance, you can use a newsletter form to obtain emails organically.
- How Often Should I Send an Email?
Well, it depends on how often your audience would like to receive emails. Maybe you can create a lot of content and share it with your email list every morning. This is great if they love that you are consistently sending them content. Or maybe they don’t want to hear from you more than once a month.
In that case, you should learn digital marketing strategy and avoid sending emails so frequently. For instance, if you were a health expert, your email list might feel nagged if you were sending them dieting tips every day. The best approach is to carry out tests if you want to know how often emails should be sent.
- What Should I Do to Make My Emails Look Great?
This is something many marketers and businesses struggle with the most. The key idea is to find an email layout that works best for all platforms and lists. Stick with it for future emails, and don’t reinvent the wheel each time you send an email. Other tips include…
- Try animated GIFs.
- Use a catchy hero image.
- Include buttons within images.
- Use consistent fonts, sizes, and colors.
- Include plenty of white space and padding
- Should I Ever Resend an Email?
Yes, if it’s valuable and relevant to your customers. According to the best social media marketing companies in India, it’s better to resend only the most important campaigns or emails. Try to change the subject line and adjust the timing of your mails. The best tip is to measure the impact of resending the campaign. And then make changes accordingly.
- How do I Ensure that I don’t Land in the Spam Folder?
More than 45.37% of e-mails were marked as spam in December 2021. That’s a huge number compared to the overall emails that were sent and opened. If you don’t want your emails to end up there too, make sure you…
- Work on an opt-in email list that you built by yourself
- Avoid bombarding your recipients’ inboxes with too many emails
- Segment your email lists and tailor your content accordingly
- Identify who you are in your sender name
- Make un-subscription easier and simpler
Closing Remarks on Email Marketing
So, these are the most frequently asked questions related to email marketing and digital media marketing services. Remember, there are more than 4 billion daily email users around the world, making email marketing a great way to boost your conversion and engagement.
If you have any email marketing questions apart from the aforementioned ones, feel free to get in touch with a profound marketing agency in India.