When publishing social media content, you may think of hiring the best social media agency in the US. But have you ever wondered why your content is not performing well? Do you know what exactly is lacking? The answer may vary depending on the type of business, content, and social media platform, but there is one thing that can make or break your social media game. And it’s called CONTEXT.
It’s a no-brainer that social media is the best place to do business. The many platforms offer a variety of ways to communicate and get access to information at the touch of a button. However, many businesses struggle when it comes to context. This is where you can focus on creating contextual content with the help of a social media marketing agency in the US.
“Your impact is measured not by what you do, but by what happens to other people when you do it.”- John Jantsch
Contextual Content – According to the Best Social Media Agency in the US
Contextual content is a leading marketing trend, which allows you to offer the right content to the right audience at the right time. It’s all about relevance and adapting to the current location, channel, and requirements of the target audience. For instance, you may see social media ads for umbrellas when the weather is wet.
Unlike traditional marketing, contextual content adapts to specific circumstances and creates a better connection with the target audience. According to the best social media agency in the US, this is effective since most people are more likely to purchase a product/service at the exact moment they need something than later on.
Use these Tips to Add Context to Your Content
The great thing about social media content is that it comes in many formats, ranging from imagery to videos to posts. Let’s dive deeper into this article and uncover the tactics you can use to add context to your social media content.
Think Beyond the Headline
Your content piece may contain a compelling headline, but it’s not enough to sell the post and encourage people to click. Instead of just creating the headline, consider including quotes, stats, anecdotes, and case studies. Take quotes for instance; they are a great way to connect with readers and their sentiments.
Solve Problems with Your Content
You may have heard this before, but we are repeating it once more. Valuable content tends to solve problems that your audience is encountering. If there is no problem addressed and solved, it’s better to stop writing. For example, this article helps you understand how to add context to your social media content. Whatever you choose to do, make sure you are acknowledging a challenge and providing users with the right solution.
Bring a Unique Perspective
Chances are high that your content idea has already been covered in the past. This is a very common scenario in the world of content marketing. However, this should not discourage you from writing content and promoting it with the best social media agency in the US. Even if it’s been covered before, it’s still notcovered by you.In fact, you can take your own “take” on it and add some new elements to the topic.
Try to Get Personal
One of the best ways to make your content more contextual is by incorporating personal experiences into the content and making it much more relatable for readers. For instance, you can write an article entitled,“How to Make an Intern Comfortable in a Workspace.” Here, you can include your personal experiences when you were an intern. You can even seek help from the best social media agency in the US.
Make Use of Whitespace
Using whitespace is a great way to breathe some much-needed space into your social media content. It makes your content feel purposeful and gives users a break between each thought. For example, expanded social updates take up more space and don’t essentially include more words. The best thing is that they give readers more information about what you are sharing without overcrowding.
Social media content has become an integral part of digital marketing strategies, but many businesses struggle to create compelling content and attract visitors. Keep in mind that finding the sweet spot when creating social media content takes time. So, be patient and keep tracking the performance of your content with the best social media agency in the US.
Why should I create a social media marketing strategy?
Because social media is the biggest place to find your potential customers and retain existing ones. It is a great place to boost your brand awareness and build a healthy community of prospects. According to a leading social media marketing agency in the US, audience targeting is the main reason why you should invest in social media marketing.
What social platforms should I target?
Well, it depends on factors like where your target audience is, what products/services your business offers, and the goals you wish to achieve. While Facebook can be a good starting point, Instagram is best for younger audiences.
How often should I post my social media content?
Generally speaking, it’s best to post at least twice a week. However, some social media platforms are exceptions. Take Twitter and Pinterest for instance, that can be more frequent if your team has the time and the content to post.
What marketing tools do you use for social media?
In addition to using scheduling tools like Buffer, our team uses Google Docs to write and edit social media content. We also use photo-editing tools like Canva, Adobe Spark, and Photoshop to create and size images.