So, you are all set for the next SEO interview and become one of the online marketing experts in India. But, do you know what questions they are going to ask you in the interview? Is there any standard format you need to follow to ace your job interview?
SEO is a fruitful career with endless job opportunities, ranging from SEO analysts to senior SEO managers. The important thing is to understand that the recruitment process varies, depending on the interviewer and the digital strategy agency in India. To know whether you are the right fit for the job, the interviewer has to test your SEO knowledge and skills. That’s it!
Career in SEO and Digital Marketing
Digital marketing is here to stay and if you’re looking for a career in this field, you are playing for the long run. If we look at some stats of LinkedIn, provided by Search Engine Journal, a Digital Marketing Specialist is one of the top 10 job titles that are high in demand. This is among more than 800,000 job openings. And for a digital marketing specialist, the most requested skills are in SEO, analytics, social media, and content!
So, by starting or excelling your career as an SEO specialist, you are one step closer to a high-demand professional profile. If you are preparing for your next SEO interview, then practice these frequently-asked SEO questions. They will help show your potential as one of the best online marketing experts in India. So, let’s dive deeper into it:
- Define SEO
Search Engine Optimization (SEO) is the process of improving the quality and quantity of website traffic in Search Engine Results Pages (SERP). This is usually done by boosting the visibility of web pages on a search engine like Google.
- Why Do We Need SEO?
The first five organic results of the first page of Google account for almost 68% of all the click. In simpler words, being on the first page of search engines matters. To show up on the first page, SEO can help businesses and online marketing experts in India.
- What is Google Algorithm?
Google has set an array of rules called the Google algorithm. These rules help the search engine determine the relevant search results to a search query made by a user. Google keeps on updating these rules on a yearly basis.
- Explain Organic Results and Paid Results
Organic results and paid results are two different types of search results. As the name suggests, organic results are not paid to display on SERPs. On the other hand, paid results are paid advertisements that rely on the max Cost-per-click (CPC) and quality score.
- Differentiate On-page SEO from Off-page SEO
On-page SEO is performed by optimizing things like meta tags, page titles, URL structure, keyword density, internal linking, etc. Whereas, off-page SEO follows a different set of activities, such as guest blogging, press releases, social networking, etc. The main difference is that off-page SEO is always done away from the website and on-page SEO is done on the website.
- How to Measure SEO Success?
According to most online marketing experts in India, there are a number of ways to measure the success of SEO. Some of the most common ones are by comparing the keyword rankings, conversion rates, bounce rates, and the growth in web traffic.
- How do Inbound Links and Outbound Links Work?
Inbound links and outbound links work in different ways. For instance, inbound links come from another domain to your domain. On the other hand, outbound links go out from your domain to another domain. You can keep a few outbound links to high-authority domains, so you can improve your search engine ranking and search engine marketing services.
- Name Some Commonly-used SEO Tools
Google Search Console, Google Analytics, Moz, Sprout Social, SEMRush, KWFinder, and SpyFu are the most common SEO tools used by online marketing experts in India.
There you have it – a list of the most frequently-asked SEO questions for your interview. Hope this information will help you ace your next job interview. If you have any questions or want to learn digital marketing strategy, feel free to get in touch with our experienced online marketing experts in India.