Digital marketing is vast. Unless you are a professional, it is not easy to grasp the terms and technologies. But an experienced digital marketing agency in the USA knows it all. That means they will not get confused with terms like inbound marketing, online marketing, PPC, SEO, etc.
Like other domains, people have arguments and debates in digital marketing. These days, we can see a lot of conflicts related to online marketing vs. inbound marketing. If you are stuck on which one to choose for your business, our online marketing experts in India can help you.
Below, we will look at a detailed comparison between online and inbound marketing.
- A comparison between online marketing and inbound marketing
Online marketing refers to a term used for all marketing tactics like social media marketing, email marketing, pay-per-click, and search engine optimization. It helps you achieve short-term goals such as web traffic and online visibility.
On the other hand, inbound marketing involves using digital marketing assets to attract and engage new customers. Unlike digital marketing, it helps you acquire long-term goals. These are:
- Building trust
- Delighting customers
- Getting qualified leads
By definition, we can understand that digital marketing ensures short-term goals. But if you are looking for long-term plans, inbound marketing is an ideal option. So, before you decide, it is crucial to learn a digital marketing strategy that works for you. If you are curious to know which is right for you, keep reading.
- Digital Marketing vs. Inbound Marketing: Choosing the right option
Now, you are aware of the differences between digital marketing and inbound marketing. It is time to discover which works for you best. Remember, the choice depends on your business goals and needs.
If your priorities include brand awareness and targeting old visitors to your website, digital marketing is the answer. Your potential online marketing company in the US can leverage a few digital marketing strategies. Also, it can help you resolve short-term goals like increasing website traffic or improving the reach of your Facebook page.
We can sum up this: Brand awareness + short-term goals = Online Marketing
If you want to generate more qualified leads, inbound marketing is what you need. Once you obtain these leads, you can convert them into legitimate customers.
In this case, you can also use Facebook-like ad campaigns or banner ads. But these techniques might not fulfill your long-term goals because they offer limited results. In simple words, these cannot provide much more than more website traffic and likes.
It means: Qualified leads + long-term goals = Inbound marketing
After reading this, you might have a clear idea about which is the best for your business. If you choose inbound marketing, here are the tactics your marketing agency in India can use.
- Digital marketing tactics for inbound marketing
Although the differences in terms of goals, digital and inbound marketing are connected. You must be wondering how? To run your inbound marketing, you always need digital marketing assets. We have listed tactics that you can include, such as:
- Social media marketing – It is the best practice to attract and engage new customers. As a result, you can build trust and credibility, which is the initial step in inbound marketing.
- Content marketing –Content plays an essential role in delighting and engaging new customers. Therefore, try to create relevant and informational content that adds value to your audience.
- Local online marketing –You can also optimize your website so that it shows up in local searches. As a result, people can find you easily.
- Responsive website –Another tactic that boosts your inbound marketing efforts is responsiveness. It ensures your users have the best experience using your website. If you stay consistent with your services, the visitors can become your qualified customers.
Whether you choose inbound marketing or digital marketing for your business, it should meet your goals and needs. But your marketing efforts will be fruitful if it is done right. Therefore, do your research before hiring online marketing experts in India. One wrong choice can cost you a big time.
If you are searching for a reliable marketing agency in the USA, Digi Duck is your best match. We house a team of proficient marketers delivering different types of digital marketing services.