Yes, influencer marketing is a job that people dream of when they are working hard to learn digital marketing strategy. It is an industry that impacts 22% of Gen Z and 20% of millennials buying decisions. But there is a negative side to this community, just like any other large community.
The influencer industry has been around for over a decade now, and there are many myths about the industry that have circulated in that time. In this blog post, let’s review the top seven influencer marketing myths with the help of the best social media agency in India.
Myth 1: Influencer Marketingis for Millennials and Gen Z Only
This is completely false. Different age groups use different communication channels, so they are influenced by different profiles of influencers. In fact, 16% of Gen X makes purchases based on influencer marketing and digital media marketing services.
On top of that, nano-influencers above the age of 50 are more active on behalf of brands. They are actually spreading the word on average to as many people as their younger counterparts.
Myth 2: It is All about Online Content
In addition to online content, influencers also share recommendations with family members, colleagues, friends, and other communities in real life. It is reported that offline word-of-mouth campaigns can be better when it comes to impacting retail sales with offline nano-influencers who work to organize product trials, distribute vouchers, spread the word, and learn digital marketing strategy.
Myth 3: Influencers Should Wait for Brands to Reach Out
Brands won’t know if you exist unless you have a huge following. Therefore, waiting for brands to contact you for your influencer marketing gig is a mistake you should avoid making. Make the first move, especially if you’re a newbie. Just tell brands why they should have you as their influencer. Be sure to follow a professional approach and plan your sales pitch with the best social media agency in India.
Myth 4: You Can’t Handle Influencer Marketing On Your Own
In 2022, the influencer marketing industry is expected to reach a staggering $16.4 billion, making it a full-time job for influencers around the world. But that doesn’t mean you need to assemble a crew to take care of it.
All you need is passion, creativity, and sheer hard work. You can, at some point, hire extra pairs of hands when your business thrives. Perhaps, you can talk toweb developers to build an online store or social media experts to look over your many social media projects and learn digital marketing strategy.
Myth 5: Instagram is the Only Platform for Influencers
It’s true that Instagram is one of the most active social media platforms out there, but it’s not the only one to focus on in order to be successful with influencer marketing. You should take some time to explore other prominent options like TikTok, Facebook, LinkedIn, Twitter, and YouTube.
Myth 6: The Bigger the Following, the Greater the Influence
This isn’t always true. There are some product categories that require niche communities and strong expertise, e.g. vegan food. They require relevant matches that deliver creative and consistent content. So, it makes sense to rely on expert influencers or digital media marketing services, rather than blindly opting for the influencer with the highest following.
Myth 7: Tracking an Influencer Marketing Campaign isn’t Possible
Though calculating ROI is a major challenge in influencer marketing, it’s not impossible. You can measure it with normal KPIs, including impressions, engagement, and conversion rates. In fact, influencer marketing focused on branding or engagement is able to generate 8x the ROI. Also, there are different tools available to measure sales and learn digital marketing strategy, such as AspireIQ, FamePick, and BuzzSumo.
Wrapping Up
While influencer marketing has been the talk of the town, there are still too many misconceptions to watch out for. So, it’s important to focus more on educating yourself before getting into the influence marketing scene. With this article, we hope you are able to bust some of the most common myths about influencer marketing.
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