Influencer culture in the digital space is growing like wildfire. You will find influencers in every niche. Thus, businesses can easily promote their products and services to the right audience. But a well-planned influencer marketing strategy is crucial, like any other marketing technique.
What is influencer marketing?
In this type of marketing, businesses collaborate with influencers. These are social media users with a large following. They can influence other users with compelling and engaging content. How do influencers get paid? They are two methods: monetary fees and free products and services. If you want to leverage influencer marketing for your business, hire a dedicated influencer agency.
Influencer marketing is an excellent way to reach a larger audience faster. It depends on user-generated content that has a more influential effect on users. No wonder nearly 61% of online users trust products recommended by influencers.
While it is a helpful tool, people get it wrong. As a result, all their marketing efforts go in vain. A poorly implemented influencer marketing strategy can cost you time, energy, and money. To help you make the most of this marketing, we have listed some pitfalls you should avoid. If you are ready to explore them, scroll below.
Top mistakes to avoid in your influencer marketing strategy
Influencer marketing if done right, can help your business grow tremendously. On the other hand, it can stake your reputation if implemented improperly. Here, we have compiled common mistakes you should avoid.
Not investing in influencer marketing
The most common mistake people make is not using influencer marketing in the first place. Most people live with this belief this marketing is not a viable option. If you think the same way, you are making a huge mistake. The video games, fashion, and fitness industries use this strategy the most. But it does not mean other sectors cannot implement influencer marketing strategies.
In reality, influencer marketing can help you establish a strong culture to improve your brand image. With this approach, you can avail yourself of numerous other benefits.
For example, you can skip hiring a marketing agency, which reduces your expenses significantly. Moreover, it allows you to connect with consumers directly.
Failing to choose the appropriate platform
Nowadays, you can find influencers promoting brands on every social media channel. TikTok, Instagram, YouTube, Snapchat, Twitter, and Twitch are the leading platforms. But with so many options, it is not easy to pick the one that suits your business. Often, people get it wrong.
While online statistics can give you information about the most popular social media channels, it is generic data. The choice depends on your business goals and your target audience. After this, consider the number of followers your prospective influencer has. Do you want to make your influencer marketing strategy a big success? If yes, the influencer must have substantial followers.
Another common mistake several businesses make is intentionally hiding information from their audience. Remember, one and the other day they will find out. But then you cannot do anything to mitigate the harm. The consequences of misleading online users can be serious. For instance, it ruins your brand image. In addition, your one mistake can sabotage an influencer’s reputation forever.
With the rise in popularity of influencer marketing, the Federal Trade Commission (FTC) has imposed strict regulations. That means the influencers should follow rigid guidelines when posting sponsored ads on Instagram, YouTube, TikTok, etc. If they post ungenuine reviews, they can face a legal case of deceptive advertising. Hence, transparency is the key to ensuring your influencer marketing strategy works in your favor.
Most businesses take influencer marketing strategy as one short thing. Once they collaborate with influencers, it is a boom. Their business will grow tremendously. But like other marketing campaigns, you need to put in consistent efforts to get the desired result. If you wish to see growth in sales, you need to have patience.
Indeed, your influencer has loyal followers who trust their recommendations. But still, it takes time to establish trust and credibility to encourage them to use your products and services.
Not hiring the right influencer
When it comes to hiring an influencer, most people look for popularity and the number of followers. It is not enough to make an informed decision. However, the correct way is to go for an influencer with knowledge and experience in your niche. How will they write compelling content if they do not understand your audience and product?
If you want to pick an ideal influencer to promote your brand, develop influencer personas. And choose the profile that matches your product and brand.
In a nutshell
Brands work with influencers to improve their online image and reputation. But some mistakes can lead to poor implementation of influencer marketing strategy. It will result in a loss of time and money and a lifetime of grief. Fortunately, if you avoid these pitfalls, you can save your business image and influencer reputation.
If you are searching for one of the leading influencer marketing companies for your business, contact DigiDuck. We have a team of experienced marketers delivering top-notch services.
Is influencer marketing effective?
Yes, influencer marketing is an effective way to achieve your business goals. After all, it relies on user-generated content. But make sure you hire the right influencer while avoiding other pitfalls.
How much does influencer marketing cost?
In a world where social media is dominated by influencers, the cost of hiring an influencer can vary significantly. Firstly, the influencers can be well-known celebrities or everyday users. Based on this, their fees can range from $100 to $1 million per post. In some cases, you offer free products or services in exchange for promotion.
What is the difference between micro and macro influencers?
The macro-influencers are usually celebrities with more than 1,00,000 followers. On the other hand, the followers of micro-influencers fall between 10,000 and 1,00,000.