When it comes to digital marketing in India, there is no such thing as “one-size-fits-all.” Each business has specific marketing goals to attract its target customers. This simply means that each business’ marketing strategy has to be uniquely tailored to its needs. You can get in touch with the best social media marketing companies in India, but you should know the difference between the two main types of marketing.
Direct and Indirect Marketing: Two Different Sides of Digital Marketing in India
Both forms of marketing have multiple variations. They can be successful within your business, but understanding the difference will help you ensure the best possible results. So, let’s break down direct marketing and indirect marketing to better understand digital marketing in India!
As the name suggests, direct marketing is all about asking your potential customers directly to buy from you. It has the potential to bring immediate results and can even complement indirect marketing. Direct marketing mainly includes commercials, sales calls, and printed advertisements.
Rather than a third-party platform for digital marketing in India, direct marketing relies on direct communication. The call to action is its crucial part, which lets the recipient of the message immediately respond by calling a toll-free phone number, sending in a reply card, or clicking on a promotion link.
On the other hand, indirect marketing builds awareness around your brand, which may lead to more business over time. It usually takes the form of online content and other media, where you can put out some content without running the risk of annoying your potential buyers. Indirect marketing includes techniques like SEO, referral systems, and blogs.
As long as you are providing relevant and quality content, this type of marketing gives you the perfect opportunity to build long-lasting relationships with your customer base. It compels them to stick with your brand and continue to come back. Indirect marketing requires patience and once the results start rolling in, they will continue to roll in gradually over time.
How to Get Started With Indirect Marketing?
Now that you know what indirect marketing is and how does it work with digital marketing in India, it’s time to build an indirect marketing campaign. Here are some indirect marketing examples to inspire you.
Content is king and content marketing rules the marketing realm. 90% of all organizations use it, making it one of the best examples of indirect marketing. This type of marketing is all about creating valuable content intended to capture the attention of your target audience.
Content marketing includes everything from articles and blogs to podcasts and videos. Rather than selling products/services, its role is to educate and entertain your target audience. Some popular examples of content marketing include:
- Live events
Search Engine Optimization (SEO)
SEO is another component of indirect marketing. This strategy goes hand-in-hand with content marketing and helps you rank higher in the search engine results pages (SERP). You can analyze the competition, conduct searches with Google AdWords, and optimize your ranking for the terms that your audience is searching for.
You can divide SEO into two different categories: On-page and off-page SEO. While on-page SEO makes a website’s content relevant to the queries people search for, off-page SEO relies on link-building techniques.
Social Media Marketing
Social media marketing is a great way to grow your community, offer valuable resources, and inform people about your business. When you build a social media following, you can stay top-of-mind to those who follow you. The best part is that it’s free!
Put out useful and contextual social media content that your target audience would find worth sharing. Stay consistent when telling your market that you’re worth working with. This will definitely help you grow brand recognition and boost your digital marketing in India.
Referral and loyalty programs are indirect and help you reward your valuable customers when they bring in more business. It encourages them to spend more on their products – rather than on products from competitors. Here’s how to leverage the power of referrals in digital marketing in India:
- Build a strong customer base and generate awareness
- Offer discounts to existing customers for referrals
- Announce giveaways to social media followers who tag their friends
- Don’t forget to re-target customers
That’s it – everything you need to know about indirect marketing. We hope this blog post gives you an idea of how much you can do with digital marketing in India. If you’d like to learn in more detail, get in touch with one of the best digital marketing firms in India!
Would my business benefit from indirect marketing?
YES! You don’t have to eliminate your traditional marketing efforts, but taking a digital approach to marketing would help your business thrive online.
Which social media channels are great for indirect marketing?
Determine where your target audience is, and then focus on the social media platforms with the most active users. This may include Facebook, YouTube, Instagram, Twitter, and LinkedIn.
Can you help me reap the benefits of indirect marketing?
Yes! As one of the best social media marketing companies in India, we offer a wide range of indirect marketing services, including SEO, content marketing, social media marketing, link-building, and more.