Being an entrepreneur or marketer who wants to learn SEO marketing, you must have heard about the term SEO (Search Engine Optimization) at some point. You may know that ranking your articles high in Google search is going to make much progress. Thus, it’s important to understand SEO to accomplish that.
Tips to Rank Your Blog Higher and Learn SEO Marketing
SEO can drive 1000%+ more traffic than organic social media. If you’re going to rank your blog in Google’s top 10 search results, then these are the best SEO practices to learn SEO marketing.
• Choose Relevant Keywords
The first and perhaps most important part of any SEO journey is to optimize for the right keywords. Carry out some keyword research to discover keywords that your audience is searching for. Using keyword research study tools like Google Keyword Planner, compile a list of keywords you are going to target.
Bonus: Search for longer phrases or long-tail keywords with 3+ words. This is because such keywords are extremely relevant and don’t seem really competitive.
• Optimize for Mobile Devices
There are more than six billion smartphone subscriptions worldwide, meaning optimizing your blog for mobile matters. Since Google utilizes mobile-first indexing, it’s crucial for your content to work well on all mobile phones and screen sizes. To ensure that, consider choosing a responsive WordPress theme. You can consider search engine marketing services to help you out with responsive themes.
• Improve Your Links
When done right, off-page SEO can generate mind-blowing results. Therefore, you should learn SEO marketing and focus on link-building techniques, both internal and external. For example, you can promote your content for backlinks and get higher search engine rankings for your blog. This will help you acquire a number of backlinks from external sources.
• Fix Your Layout
Even if your blog is high in quality, it could still be lingering down the Google results. This may be because of your website’s layout. Since user experience is the new SEO, make sure your content layout is as easy as possible for your users to navigate through. In addition to making it mobile-friendly, make it quicker to load. Also, make sure you’re using valid CSS and HTML to not get penalized.
• Enhance for Featured Snippets
To get the most out of your blog and learn SEO marketing, optimize it to appear in featured snippets. Featured snippets, as the name implies, are short snippets shown prior to the very first position, generally in a box with an image, table, video, etc. When optimized properly, they can easily assist you in getting more clicks.
• Follow the AIDA Model
AIDA stands for awareness, interest, desire, and action. It is a commonly used marketing model when it comes to writing or structuring blogs. The first stage is to grab the reader’s attention by using an engaging titles or images. Then create enough interest for them to read your blog. Now you can talk about the benefits of your blog and then slip in how your business can help solve their problems. For example, this blog post is all about answering your questions on how to rank a blog in Google’s top results.
If you want your blog to rank higher, you have to make it happen. Use these strategies and learn SEO marketing to leverage your blogs. See, it will take time to see results, but keep tracking the outcomes to know if you are on the right path. For better results, consider search engine marketing services.
How do I do SEO for an Article?
There are many free resources available for those who want to learn SEO marketing on their own. You can incorporate the best practices from this blog. Additionally, you can think of hiring a digital marketing agency to help you get started.
How Many Blogs Should I Write Before Going Live?
It’s a good idea to have around five posts ready when you are planning to go live with your blog. That way, readers can get a complete picture of the kind of content you are going to publish.
How long it will take to Rank on Google’s 1st Page?
Well, it depends. SEO takes time since you will need to earn your way to the top of Google and deserve to be there. A fair answer to this question is somewhere between six months and one year.