Google Display Remarketing Campaign : Tips and Common Mistakes

Remarketing is a way to connect with people who previously interacted with your website or mobile app.

It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase

Benefits of Using Remarketing

  • Increase brand awareness
  • Reconnect with visitors of your website
  • Increase in conversions rate as it helps to get more leads, sales, signups

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Requirements for Google Remarketing

  • Google Display Network must have a minimum of 100 active visitors or users within the last 30 days.
  • Google Search Network must have a minimum of 1,000 active visitors or users within the last 30 days.
  • YouTube must have a minimum of 1,000 active visitors or users within the last 30 days.
  • Gmail ads must have a minimum of 1,000 active visitors or users within the last 30 days in the Display Network.
  • Discovery ads must have a minimum of 1,000 active visitors or users within the last 30 days

Where Ads Will Be Shown?

  • In Gmail
  • All AdSense approved websites, Blogs
  • Google Play Store mobile applications
  • YouTube channels and videos

Ad Sizes for Google Remarketing

  • 250 x 250 – Square
  • 200 x 200 – Small Square
  • 468 x 60 – Banner
  • 728 x 90 – Leaderboard
  • 300 x 250 – Inline Rectangle
  • 336 x 280 – Large Rectangle
  • 120 x 600 – Skyscraper
  • 160 x 600 – Wide Skyscraper
  • 300 x 600 – Half-Page Ad
  • 970 x 90 – Large Leaderboard
  • Responsive Display ads with multiple headlines & Descriptions

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Steps to Create the Campaign

How can you use Remarketing to reach people who have already interacted with your site? Follow this step by step and see how to put your first Remarketing Ads online.

It is worth mentioning that to create the remarketing campaign, you need to have at least one list of audiences configured in the Shared Library> Audience Manager.

Step 1 – Select the Campaign Goal

Select the Campaign Goal

Step 2 – Select Display Campaign

Select Display Campaign

Step 3 – Campaign Parameters

Step 4 – Select Audience And Publish

Select Audience And Publish

Some tips to conclude

Restrict the length of time a customer is on your remarketing list. You should know how long it takes your customers to purchase your product or service after discovering your site for the first time. The time to purchase the report is located in the Ecommerce Conversions menu in Google Analytics.

Offer your website visitors products related to what they were looking for. For example, if a user wants to buy a laptop, offer headphones or a mouse.

Finally, test different types and remarketing lists, test multiple ad creative copies, track their performance and remove those that aren’t profitable, or alternatively start working with Smart Display Campaigns.

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