Whether you are a marketer, startup owner, or entrepreneur, this Facebook marketing tutorial/guide is going to be special. It contains everything you need to know about Facebook video impressions. Stick with us till the end to learn how to create successful Facebook video ads that increase impressions and lead to some serious customer engagement.
Facebook Video Impressions: Explained by a Social Media Marketing Agency in the US
There’s no social media platform that has redefined the online world quite like Facebook. It’s a global empire, boasting around 3 billion active monthly users. To put that in perspective, half of the world population is on Facebook. But, what are they doing on this social media platform? Watching videos.
It is true that Facebook video advertisements are responsible for the highest metrics in engagement, clicks, and conversions across any platform. In fact, these videos receive, on average, 135% more organic reach than Facebook photos. In short, Facebook video ads and digital media marketing services matter if you want to reach a wider audience. And this is where you need to understand impressions with the help of this Facebook marketing tutorial.
According to a leading Social Media Marketing Agency in the US…
“Facebook Video Impressions is the number of times your video advertisements reached your target audience or were seen on a screen. For instance, if a user scrolls through his/her feed and sees an ad, Facebook would record that as one impression. If that user scrolls back to view the same ad a second time, Facebook would still record that as one impression. This is because impressions are only recorded for each page load. For another impression, you must refresh the page.”
As you can see in this Facebook marketing tutorial, not every potential customer who glimpses your video ad counts as an impression. In fact, it should meet certain criteria:
- Whenever your video ad appears on the screen for the first time, it represents an impression.
- When an ad appears twice in a single day for the same person, it counts as two impressions.
- Video ads don’t need to start playing to count as an impression.
- Impressions must not come from detectable non-human traffic.
Are Impressions the Same as Reach?
The answer is no. While impressions depict the number of times a video was displayed on a user’s screen, no matter if it was clicked or not, reach is the total number of unique users who see your video.
Impressions help businesses and marketers learn how successful a video is at being seen. This is done by using digital media marketing services and understanding how Facebook’s algorithm puts more valuable posts.
How to Boost Your Facebook Impressions?
Now that you know the basics of Facebook video impressions, this Facebook marketing tutorial will help you boost those numbers. Here are a few tips you need.
- Research Your Competitors
Imitation works when it comes to improving your Facebook video impressions. It doesn’t mean you have to copy someone else’s work. The idea is to take some time to research:
- Who your competitors target with their video ads?
- What type of content do they display in their ads?
- How long their video ads usually run?
- How frequently they create new ads?
All these things will help you improve on what your competition is doing. In fact, this approach will even help you notice a gap in their marketing plan, so you can address it with your own marketing strategy or with an experienced social media marketing agency in the US.
- Create Your Video Strategically for Facebook
You will most likely agree that an ad crafted for an adult will differ immensely from an ad curated for a teen. The same goes for different sexes and communities. This is because when you speak to a target audience, you are not speaking to the individual consumer.
So, make sure you know who you are speaking to on Facebook. Also, your video ads should take important statistics and demographics into account if you want to maximize their potential.
- Add Value to Your Video
When someone clicks on your video ad, it’s probably because the video has effectively demonstrated that there is value in what you are selling. But the point is: How to add value to your video ads? Here’s what this Facebook marketing tutorial suggests:
- Start with something engaging to capture the user’s attention.
- Tell them how your product/service would solve their problem.
- Include a call to action to encourage further interactions.
- Calculate the Right Budget for Ads
Most Facebook ads are budget-friendly. The thing is to know how much advertising budget you have for Facebook ads. This usually depends on your target audience, product, and service.
Again, you should know where your potential customers fall into the demographics of Facebook users. You can use digital media marketing services and Ad Management Tool to create an ad on Facebook or set your budget.
- Make Changes When Needed
Lastly, making changes is one of the key attributes of a successful marketing campaign. Even if you’ve had successful Facebook video ads in the past, don’t be afraid to make changes. You can try something different to improve your video impressions. Here are a few tips you need:
- Start your video ad with a question or a story.
- Make it visually appealing.
- Shorten or lengthen it as per the need.
- Use reputably-sourced statistics.
- Be humorous.
So, this is everything you need to know about Facebook impressions. Hope you find this Facebook marketing tutorial informative. If you have any questions, feel free to reach out to us. We will be more than happy to assist you in your journey.