When I tell people that I write blogs for a living and run an online content writing tutorial, they often roll their eyes. They are like - “it's so easy!” See, most people are quick to deem blogging as an extremely easy job, but the reality is different.
When they actually sit down to write their first blog post, it is the ultimate time of realization that blogging is way harder than most people think. Like any person approaching blog writing, they are likely to mess things up.
Blogging Mistakes Explained by the Top Content Writing Agency in the US
Despite blogging being the 3rd most common content marketing strategy, many people are doing it wrong. That being said, let’s dive deeper into this web content writing course and discuss some common blog writing mistakes.
1. Generating Ideas that Only Interest You
As much as you love writing for your company, it’s important to read and re-read your blog posts before (and after) you publish them. Remember that you're not the only reader. You are catering to a larger and smarter audience.
When you start writing blogs, ideas may come at random moments. Just because one idea interests you personally, doesn't mean it would be good for your target audience. Make sure the idea aligns with your company goals. If you need help figuring out what ideas may align with your company goals, then chat with the top content writing agency in the US.
2. Not Organizing Your Blog Post
Well-organized content and web content writing courses seem to engage and educate more readers. In its simplest form, a blog should have an introduction, body, and conclusion. You can further organize the body into different sections with subheadings (H2, H3).
Be sure to write an attention-grabbing introduction, which convinces readers to read more. Use your primary keyword in the introduction, so that crawlers and readers can easily understand what your blog post is about. Also, include subheadings and bullet points to further display useful content.
3. Choosing Too Broad Topics
When people start writing blogs, they usually write on broad topics like “how to do online marketing.” Because such topics have so many details and nuances, they are often hard to cover in a single post. Plus, more specific blog posts tend to attract highly targeted audiences.
To get the most benefits of blogging, you will have to be more specific. Begin with a clear idea and then create topics that are in-depth and insightful. Once you have a rough idea of your blog post, start organizing your thoughts using an online content writing tutorial.
4. Not Using Data as Evidence
Let's say you are writing a blog post about why brands should consider using Facebook for running web content writing courses. Here, using data as evidence may help you make writing more interesting and insightful. You can use Facebook stats and studies to make your blog more informative.
Furthermore, healthy arguments and claims will help you become more compelling when rooted in data and research. Some of the best places to find convincing data include Pew Research Center, Statista, Marketing Sherpa, and HubSpot's State of Inbound report.
5. Blogging Inconsistently
By now, you would have understood that the more often you blog, the more traffic you generate. But there is one more thing, as important as the blog volume is – even more important. It’s blogging consistently.
For instance, if you publish ten blog posts in two weeks and then two in the next few weeks, it’s not a good habit. Inconsistency may confuse your readers. To be consistent with blogging, you will need a sound planning strategy, where you have to schedule and publish blogs consistently. Use a calendar when planning a particularly productive week for your online content writing tutorial.
6. Not Refreshing Your Old Content
While writing and posting new content, you are not allowed to neglect your old content. Otherwise, your click-through rate and SEO ranking may suffer. As time passes, the more outdated and irrelevant your blogs become to the reader’s current needs.
For instance, you wrote a blog post about Google Ads with screenshots from years ago. However, these screenshots and content are no longer as helpful as they used to be. So, refresh the information on your older blogs, including grammar, stats, and links.
7. Not Editing Your Content
You think you're done once the writing part is done. Wrong! It still needs some editing and reviewing, or maybe a lot of it. The solution is simple: Spend some time proofreading your blog post and focussing on an online content writing tutorial. Find and fix typos, run-on sentences, passive voice, and plagiarism. Keep in mind that your content should flow as well as the outline.
The Bottom Line: Blogging isn’t a Doddle
Blogging is more than just writing and posting – not easy at all! The more you do it, the better the outcomes become. Know and understand your target audience and the content that they are looking for. Stay on brand to connect with your target audience. We hope you find this online content writing tutorial helpful and will avoid these mistakes to step up your blogging game.
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