Dreaming of your business website to appear at the top of Google results? You’re not alone! Search engine optimization (SEO) is a must when it comes to ranking your website higher on search engines, improving organic traffic, and boosting conversions.
If you are new to SEO, you may find it difficult to understand the lingo of this terminology. So, let’s improve your vocabulary with these essential SEO terms!
- ALT text/tag
Ever searched for a product and received an advertisement with a photograph of that product? This is ALT text in action, which refers to the text description of an image. Unlike humans, search engines are able to read only the ALT text of an image, not the image itself. That’s why it’s important to add ALT text to images whenever you can to represent what these images contain.
- Anchor text
Anchor text is a term for hyperlinked text, which signifies the actual text of a link to a webpage. On most webpages, it is usually underlined, purple, or dark. The role of anchor text is to help search engines understand what the destination page is all about. You can enhance rankings by using keyword-rich anchor text.
- Internal and external links
Links are the underlined and clickable phrases that direct users to another webpage. Precisely speaking, internal links create links to other pages and external links create links to other (external) websites. A robust combination of internal and external links can reap great search engine optimization results.
Keyword is another important SEO term that represents a word or set of words to exemplify products, services, or brands. It helps users and search engines understand what your web pages are all about. By using relevant keywords in your ALT texts, anchor tags, headlines, and throughout your content,you can give the search engines a better idea of your webpages.
- Meta description
A Meta description is an HTML tag whose purpose is to describe the page and gain more traffic to click on links in search engine result pages. While they don’t have any direct effect on page rankings, Meta descriptions can boost click-through rates. Make sure to include a strong call to action (CTA) to encourage users to click.
SERP stands for Search Engine Results Page and represents what you get in return when you type something in a search engine like Google or Bing. SEO analysts and specialists pay special attention to a Search Engine Results Page because it improves a web page’s rank. The higher the page ranks, the better. It is reported that the top organic position in the first Google SERP can result in a click-through rate (CTR) of 34.2%.
- Landing page
A landing page is like a standalone webpage that visitors land on when they click on a link available on a SERP. It is a way to gain more leads and encourage them to take the desired action, such as signing up or buying a product. A landing page can also be used to schedule a free consultation and meeting.
Now that you have a go-to glossary of SEO terms, you are all set to kick-start your SEO journey. Remember, ranking high on search engines doesn’t happen overnight. It takes time and some practice to improve your rankings, website traffic, and leads.